E-Commerce Website Registration Vietnam: 2026 Filing Guide

E-commerce website registration Vietnam compliance starts by identifying what the digital service actually does. A business selling only its own goods, a marketplace connecting independent sellers, an application facilitating orders and a platform providing promotional or support functions can fall into different legal categories. Classification determines whether notification, registration, licensing, reporting or another procedure applies and what the operator must maintain after launch.

For an intended August 2026 publication, the current core framework is the Law on E-Commerce No. 122/2025/QH15 and Decree No. 248/2026/ND-CP. They should be read with current consumer-protection, electronic-transactions, tax, payment, cybersecurity and personal-data rules. Earlier e-commerce decrees and circulars may remain relevant only where a current transition provision preserves them; they should not be presented as the August 2026 authority without status verification.

Jurion & Partners' E-Commerce practice can coordinate classification, filing and operating controls. This article gives general information, not legal advice or confirmation that a particular website, application or social-commerce feature has completed every required procedure.

Official legal references used for this guide

• Law on E-Commerce No. 122/2025/QH15, applied according to its effective and transitional provisions.
• Decree No. 248/2026/ND-CP, the current detailed implementation framework at the intended publication date.
• Law on Protection of Consumer Rights No. 19/2023/QH15 and current implementing rules.
• Law on Electronic Transactions No. 20/2023/QH15 and current rules for electronic messages, contracts and trust.
• Law on Personal Data Protection No. 91/2025/QH15 and Decree No. 356/2025/ND-CP for personal-data processing.

Classify e-commerce website registration Vietnam requirements

Prepare a feature map showing who lists products, who sets price, who contracts with the buyer, who receives payment, who fulfills, who handles returns and how the operator earns revenue. Include mobile applications, mini-apps, livestream, chat ordering, affiliate links and seller dashboards. The service should be classified as a whole and by material function.

E-commerce website registration Vietnam analysis should distinguish notification from registration and from sector licensing. An online store may have a different procedure from a marketplace or other e-commerce service. Food, medicine, education, travel, fintech, gaming and other regulated products can trigger additional approvals that an e-commerce filing does not replace.

Identify the entity operating the service and every domain or application in scope. A technology vendor, brand owner, payment recipient and seller may be different entities. The public terms, footer, app-store listing, invoices, bank account and filing should not contradict one another about who operates the platform.

Verify applicant authority and corporate information

The applicant file should contain current enterprise or organizational information, legal representative or authorized signatory, contact person, addresses and business activities. Verify internal authority and any power of attorney. An employee account created for convenience should not become the only access to a regulatory portal.

Foreign operators and cross-border services require a separate analysis under Law 122/2025 and Decree 248/2026. Physical establishment, customer location, language, targeting, transaction volume, local representation and other statutory connections may matter. Do not assume a foreign domain or overseas server removes Vietnamese obligations.

Build the technical and operational filing record

The filing team should document domain names, application names, hosting or relevant infrastructure, service description, transaction process, product categories, payment methods, logistics, complaint handling and responsible contacts as required by the current form. Screenshots should match the production or approved pre-launch version.

For e-commerce website registration Vietnam quality, maintain a controlled release record. The version filed should be linked to requirements and test evidence. If material features change during authority review, assess whether the file must be updated instead of answering questions from an obsolete description.

Use one issue log for missing information, clarification requests, submission, receipt, authority response and approval result. Record the official portal and account owner. Do not treat a screenshot of a draft application as evidence that notification or registration has been accepted.

Core filing and operating evidence

Workstream	Evidence	Control question
Classification	Feature map, user roles, revenue and transaction flow	Which current procedure applies to each service?
Applicant	Entity record, representative, authorization and contact	Who is legally responsible for the filing and operation?
Digital service	Domains, apps, screenshots, architecture and release version	Does the filing match what users can access?
Seller controls	Onboarding, identity, contract, product and monitoring	Can the operator evidence seller accountability?
Consumer journey	Disclosure, order, payment, confirmation, return and complaint	Can a user make an informed and traceable transaction?
Updates	Change log, reassessment, portal filing and acceptance	Which change requires an official update?

Design required public terms and disclosures

Public information should identify the operator, contact route, product or service information, price and charges, transaction steps, payment, delivery, returns, warranties, complaints and other matters required by current law. Terms should be accessible before commitment and stored in a version that can be linked to each order.

E-commerce website registration Vietnam review should compare legal text with interface behavior. A return policy is ineffective if the button is unavailable. A total price disclosure is misleading if mandatory fees appear only after payment details. A complaint channel should issue a reference and route the case to an accountable team.

Dark patterns, preselected options, false scarcity, hidden subscriptions and obstructive cancellation can create consumer and e-commerce risk. Marketing claims should be supportable. Reviews, rankings and sponsored placement should be governed transparently under the current requirements applicable to the service.

Control seller onboarding and product listings

A marketplace or platform should verify seller information and retain evidence appropriate to the current law and risk. Seller terms should address authority, product legality, information accuracy, intellectual property, fulfillment, returns, complaints, data, platform monitoring, suspension and cooperation with authorities.

The operator needs controls for prohibited, restricted, counterfeit, unsafe and misdescribed goods. Use category rules, document checks, automated flags and human review proportionately. Record decisions and escalation. A disclaimer that sellers are solely responsible does not necessarily remove platform duties imposed by law.

Test a listing from onboarding through removal

Sample seller identity, product evidence, publication approval, order, complaint, takedown and retained record. Check whether a suspended seller can reopen under another account and whether removed listings remain searchable or purchasable through cached links. A documented lifecycle is stronger than a policy that describes only onboarding.

Align electronic contracting and order evidence

The customer journey should show product, seller, price, terms and an opportunity to review before placing an order. Order confirmation should be attributable and retained. The service should distinguish an order request, acceptance, payment authorization, dispatch and completion in a way consistent with its terms and Electronic Transactions Law.

Logs should support identity, time, version, consent and status without collecting excessive data. Manual changes, refunds, cancellations and customer-service commitments need authorization and a trace. If chat or livestream creates orders, those channels must connect to the official order and evidence process.

Coordinate payment, promotions and logistics

Map payment service providers, merchant accounts, refunds, stored value, cash collection and settlement to sellers. The operator should not imply it provides a regulated payment service if an authorized provider performs it. Reconcile contractual roles, user disclosures, technical flow and accounting.

Promotions, vouchers, loyalty and affiliate programs may trigger commercial, advertising, tax and consumer requirements. State eligibility, quantity, value, expiry and combination rules. Do not change material conditions after a user has qualified. Logistics terms should identify risk, inspection, failed delivery and return responsibility.

Apply the 2026 personal-data framework

Map personal data across account creation, browsing, order, payment, delivery, marketing, fraud detection, support and seller access. Law 91/2025 and Decree 356/2025 are the current personal-data framework for the intended date. Decree 13/2023 should not be used as the August 2026 authority.

E-commerce website registration Vietnam files should connect privacy notices, consent where used, controller and processor roles, vendor contracts, security, retention, rights handling, impact assessment and cross-border duties. Seller access should be limited to data needed for fulfillment and support. Advertising or analytics uses require their own purpose analysis.

Test cybersecurity, continuity and accessibility controls

An online service should protect administrative accounts, seller portals, APIs, payment integrations and customer sessions with controls proportionate to the risk. Use strong authentication, least privilege, logging, secure development, vulnerability management, backup and incident response. E-commerce website registration Vietnam evidence should identify who can disable a compromised seller, fraudulent promotion or unsafe checkout without waiting for a routine release.

Continuity planning should cover traffic spikes, payment-provider outage, failed order synchronization, logistics interruption and corrupted pricing. Define customer communication, order reconciliation and refund responsibility. Keep logs that distinguish a display error from an accepted transaction. A disclaimer should not replace a tested recovery procedure.

Accessibility also affects whether consumers can understand and exercise rights. Test navigation, contrast, labels, keyboard use, error messages and alternative contact routes. Key price, consent, cancellation and complaint information should not depend solely on color, hover behavior or an image. Document issues and phased remediation rather than claiming universal accessibility without testing.

Prepare complaint, recall and authority-response workflows

A complaint process should accept evidence, identify seller and order, preserve communication, apply service levels and escalate safety, fraud, data or counterfeit concerns. State how users are informed. Settlement with one customer should not conceal a systemic product risk requiring wider action.

For recalls or authority requests, maintain decision authority, seller contact, listing disablement, customer identification, notification, refund and evidence preservation. Access to regulatory accounts should be controlled but available during staff absence. Keep an audit log of submissions and responses.

A compliant e-commerce filing is not a static badge displayed after launch. It is a verified description of the service, supported by public disclosures and operating controls that remain accurate as products, sellers, payments, data flows and platform features change throughout the service lifecycle.

Jurion & Partners Professional Perspective

Submit through the current official procedure

For e-commerce website registration Vietnam filing, use the form, portal, supporting documents, electronic account and sequence prescribed by Law 122/2025, Decree 248/2026 and current official guidance. Verify whether the service requires notification, registration or another action. Record the submitted version, receipt, clarification and final status.

Authority questions should be answered against the live feature and evidence. If the operator changes its legal entity, domain, service model, seller role, payment flow or another material filed item, assess the update requirement promptly. Do not wait for an inspection to reconcile filing and operation.

Maintain compliance after launch

Assign owners for filing status, seller controls, consumer terms, payment, data, complaints, content and authority reporting. Review at planned intervals and after material changes. Sample real orders and complaints. A policy owner cannot verify compliance without product, finance, operations and security evidence.

E-commerce website registration Vietnam governance should include a release gate. Product changes with legal impact require review before deployment. Keep previous terms, screenshots, feature descriptions and update decisions so the operator can explain which rules applied to a transaction.

Related digital-business guidance is available through Legal Insights. Operators approaching launch or a platform redesign can Book a Consultation and share the feature map, terms and critical dates securely.

Conclusion on e-commerce website registration Vietnam

A sound filing begins with accurate classification and continues through operating controls. Applicant identity, features, sellers, consumer disclosures, orders, payment, logistics, data and complaints should match the submission. Approval does not protect a materially different service that emerges after launch.

E-commerce website registration Vietnam work is most effective before code and commercial commitments make classification difficult to change. A controlled product pack, current-law filing and post-approval release gate help the operator launch responsibly, maintain accurate regulatory information and respond to users and authorities with evidence.